Given the complexity and volume of pension fund topics, the target group overview pages were kept concise, while in-depth editorial content was organized into dedicated guide articles (Ratgeber) for users seeking more detailed information.
Carefully placed, minimalist animations lend the brand a subtly modern feel.
The Johann Jakob Sulzer Foundation (JJS), a sub-brand of SVE, was integrated into the shared design system, differentiated only by its brand colors to maintain a clear yet related identity.
Design Process & System Development
As the sole design lead, I worked in close collaboration with the client through workshops and management presentations. I also collaborated closely with the development team to establish the site template logic and Storyblok CMS structure from scratch, ensuring a seamless transition from design to implementation.
Leading the entire design process from conception to delivery, I created comprehensive deliverables at each stage, from information architecture and wireframes through high-fidelity visual designs and management presentations.
The design system in Figma was built with a variable-driven approach that enabled automatic generation of different screen sizes and made the translation of the design to code easier.